Today, fashion is increasingly about personal style, taking the trends and making them your very own. Women accept fashion and use design to express their personality, but for many the pressure to produce individual design is frustrating. http://maxigel32.com
Our world is a growing number of about image and how fashion and design put on it. These modifications are influencing our desire and capability to integrate design in our own lives. The significant market influencers are:
- Our increased interest in celebrities
- The adoption of all body shapes and sizes
- The mainstream availability of more budget-friendly, trendy clothing
- Hot, hip, attractive and stylish - 30s, 40s, 50s
- Ladies have less to spend on clothes
Stars are everywhere and we want to know everything about them. Where they go and what they wear are big news. They embellish the covers of our preferred publications and supported our sought after luxury items. We follow their every fashion move, we desire what they have; Louis Vuitton bags, the "it" designer pants, Gucci sunglasses ... the list marcheses on. Celebrities today not only wear the most recent and biggest fashions but they define what fashion is. All this media direct exposure drives the 'want' aspect of fashion. We want exactly what they have.
Celebrities are prominent and getting a growing number of attention, direct exposure and mindshare every day. This can be further seen by the explosion of stars as cover designs on our preferred publications. Years ago fashion designs were the cover models of fashion publications, but today it is the stars of the big/small screen and music market. Not only is their picture on the cover, but they are a popular story that month.
"Jennifer Lopez: Is Soooo Back, on Marc, the Exes, and Her Tell-All Cd," Elle, February, 2010
"Christina Aguilera: I'm a Various Person Now," Marie Claire, February, 2010
Oprah, "Do not Modification Your Body ... Modification Your Jeans! Discover Your Dream Fit," O The Oprah Publication, February, 2010
Adoption of all bodies. The increased protection and range of celebs has likewise opened the door to exactly what we view as beautiful. We are slowly changing the old stereotype of appeal. No longer is it entirely defined by that best, 18-year-old, 6 foot, extremely skinny, supermodel of the past. Today we are exposed to a large range of designs, bodies and ages - Taylor Swift and Hillary Duff to Madonna and Catherine Zeta Jones ... Jennifer Aniston and Eva Longoria to Oprah and Queen Latifah ... Drew Barrymore and Kate Hudson to Sarah Jessica Parker and Gwyneth Paltrow.
Mainstream fashion accessibility & price. Fashion has gone main-stream. High-end clothing designers produce designer wear for mainstream retailers like Target and Wal-Mart. This availability of budget friendly, stylish clothes enables women to be more stylish and raises the expectation of higher fashion and style for all. Stores like H&M and Forever 21 have opened numerous doors for ladies to accept the most current fashion offerings at very affordable costs. This is both a blessing and a curse; women have the chance to discover and afford more fashionable clothes, but likewise have greater pressure to be fashionable.
Hot, Hip, Trendy and Sexy - 30s, 40s, 50s. Thirty is the brand-new Twenty, Forty is the brand-new Thirty and Fifty is the brand-new Forty - and the meanings of hot women in their 30s and 40s+ as Puma's and Cougar's proves attractive no longer has an age limitation. Madonna, Elle MacPherson, Teri Hatcher, Heather Locklear, Kim Cattrall, Halle Berry, Demi Moore, Salma Hayek and Diane Lane ... they are all over 40. For ladies of all ages this is power. Design and appeal are not only for the 20-somethings. Ladies of any age and physique can look excellent, and when you look good, you feel good. Women wish to look excellent, really excellent ... no matter what their age.
Women have less to spend on clothes. The pressure of society to be trendy combined with our worldwide financial challenges makes looking for a new wardrobe challenging. Today ladies are investing less. As per the Cotton Included Way of living Monitor study, "84 % of female participants have the same to less money to invest on clothing this year versus in 2013 (2009 vs. 2008)." So with less to spend it is vital to spend smartly. "Females are definitely being more cautious about how and what they are spending on clothes ... They are taking their time to assure themselves that they are making a wise selection," Joanne Stoner, edressme.com.
In Summary ladies feel the pressure to look good and don't desire to lose money along the way. By choose the right cuts for their body, colors that flatter, styles that are appropriate and pieces that work for their lifestyle and spending plan they will certainly be much better buyers and much better dressers.
Tricia is is an Image Consultant, style master, blogger, marketer and style addict. Through her Image Consulting services Tricia assists women of all shapes, sizes and ages with all their image and design needs. As a marketer and writer Tricia puts her concepts, pointers, thoughts, knowledge and proficiency to good use and shares that with her client and fans through the StylishShe web site and blog site, Facebook, twitter, design posts.